For any new group of luxury consumers, this really is a car that will fit their lifestyle and challenge the segment’s status quos,” said Don Butler, Vice President of Cadillac Marketing. “The all-new 2013 ATS is designed to be quick and nimble, with fun-to-drive dynamics. The engines include a standard 2.5L four-cylinder rated at 202 horsepower and Cadillac’s award-winning 3.6L V-6, rated at 321 horsepower. In the Middle East, the Cadillac ATS comes in two engines that deliver real power and capitalize on the car’s lightweight structure, complementing its performance with efficiency. It is the most agile and lightweight Cadillac, at 1,504 kg, one of the lowest curb weights in the segment – The team will arrive in Abu Dhabi on December 21.ĭeveloped on all-new, lightweight rear-drive architecture, the 2013 Cadillac ATS reflects a new expression of Cadillac’s Art & Science execution philosophy which is centered on a foundation of driving dynamics and mass efficiency. Starting at the Nurburgring on November 26, a team of four in two cars set off on a more-than-10,000 kilometer journey across 12 countries, driving on roads and famous racing tracks along the way. The exclusive media drive also coincided with the all-new ATS’ epic journey from the Nurburgring Nordshleife in Germany to the Yas Marina Circuit in Abu Dhabi, an incredible trip which will demonstrate the agility, performance and reliability of the car. The brand’s entry into the compact luxury segment will enable us to attract a new generation of younger customers and better compete against other premium brands,” said Stadwick. “Cadillac continues to grow from strength-to-strength in the Middle East.
The event, hosted by John Stadwick, President and Managing Director of General Motors Middle East, was also attended by Don Butler, Vice President Cadillac Marketing, who traveled from Detroit for the event.
More than 40 media from the region were given the opportunity to test drive this fantastic new car on the public roads of Abu Dhabi, before ending up at the famed Yas Marina F1 Circuit, where they continued to experience its outstanding performance. The 2013 Cadillac ATS, which will be available in showrooms across the Middle East at the end of December, is the brand’s entry into the world’s most significant luxury car segment and is designed to challenge the world’s best premium cars.
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